Searching for 'The Little Prince Debate'
Tom Peters refueled a little inner office discussion between the sales staff here at 8CR with a blog post over at TomPeters! , when mentioning The Little Prince by Antoine de Saint-Exupery. It wasn't until recent discussions, and Mr Peters' blog post that I looked past the personal value of the book, and thought of The Little Prince as a very valuable business tool.
The following excerpt is taken from Divide or Conquer: How Great Teams Turn Conflict into Strength by Diana McLain Smith. This chapter examines the the Steve Jobs/John Sculley breakup at Apple in the 1980s, a conflict that nearly destroyed the company. From the publisher: "Smith shows us how to build work relationships that are flexible and strong enough to survive the toughest challenges.
Marketing for not-for-profits has never been a simple job; neither was that of Robin Hood's plight to help the residents of Sherwood Forest by plundering the rich folks of Nottingham. To help, Katya Andresen wrote Robin Hood Marketing; while intended for those who run not-for-profits, it has applicable lessons to everyone. ----- Robin Hood Media Savvy Approach the Media as a Target Market WHAT THIS CHAPTER SAYS We should treat the media like an audience.
Steven Johnson's new book about decision-making is, true to its title, farsighted—providing a set of tools and techniques that can help lead to better choices for our individual lives, and the future of life on Earth.