Searching for 'The Value of a Good Story'
How many times have you retold a good story? Likewise, can you recite the notes you took at last week's meeting? I am betting that's a bit more difficult.
Marketing for not-for-profits has never been a simple job; neither was that of Robin Hood's plight to help the residents of Sherwood Forest by plundering the rich folks of Nottingham. To help, Katya Andresen wrote Robin Hood Marketing; while intended for those who run not-for-profits, it has applicable lessons to everyone. ----- Robin Hood Media Savvy Approach the Media as a Target Market WHAT THIS CHAPTER SAYS We should treat the media like an audience.
Over on KnowledgeBlocks we recently published an exploration on storytelling called Great Leaders Tell Good Stories. The overall message is that good stories aren't the sole property of the marketing or communications department, and anyone can master some basic storytelling techniques that will help leaders earn trust, excite enthusiasm, convey authenticity. While valuable, storytelling can be controversial.
Jim Tselikis and Sabin Lomac tell the story of Cousins Maine Lobster, the story of how they built a food truck into a multimillion dollar business, and the story of Maine, in their new book.
It's here! Yesterday a pallet of boxes arrived at our office. We get pallets nearly every day, but this one was special: it contained copies of our first ever 800-CEO-READ review of the year in business books.
Article: Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies
You've heard the name Charles G. Koch before, but not quite like this. In <i>Good Profit</i>, the management system of Koch Industries is revealed by it's powerful CEO.
Leander Kahney's new book "tells the inspiring story of how one man attempted to replace someone irreplaceable, and—through strong, humane leadership, supply chain savvy, and a commitment to his values—succeeded more than anyone had thought possible."
Article: Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It
Jeffrey Pfeffer explains why making employee health and well-being integral to the company’s culture and values is not only good for the employees, but a competitive advantage that is also good for the company’s bottom line.
Micah Solomon follows up his book Exceptional Service, Exceptional Profit, a book he co-authored with Leonardo Inghilleri, with a new book written just by him, titled, High-tech, High-touch Customer Service. Taking some of the core values of good service and applying them to the increasing level of technology that's involved in our interactions, Solomon tells stories and shares insights about best practices in this constantly changing, yet fundamentally human business landscape we exist in. I sent Micah a few questions after reading the book, and his answers are below.