Big Ideas & New Perspectives


Pachter on Persuasion

By 800-CEO-READ, published July 30, 2004, at 5:57 PM in News & Opinion

Richard Pachter's review this week was on three books about persuasion: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything by Ruth Sherman (McGraw-Hill, June 2004) Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen (Amacom, June 2004) How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time! by Joel Bauer and Mark Levy (Wiley, June 2004) P.


Spread the Wealth

By 800-CEO-READ, published July 21, 2004, at 8:03 PM in News & Opinion

Since Microsoft made their little announcement yesterday and lots of people are going to have some extra money in their pockets, we thought we'd give you a couple of ideas on how to spend it. Of course, our ideas are going to be books and we thought we would highlight some about the company giving out this mother lode of cash: There is a new title from Portfolio called Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company. It is written by Robert Slater (Jack Welch and the GE Way, The Wal-Mart Decade) and will be shipping August 5th.


Blackman: Thanks

By 800-CEO-READ, published June 24, 2004, at 9:19 PM in News & Opinion

Thanks again to Jack, Todd and most important, YOU! This is the first time I hosted an "event" without a band and catering bill! Hope you've had as much fun reading my stuff, as I had writing it!


The Great Communicator

By 800-CEO-READ, published June 24, 2004, at 7:34 PM in News & Opinion

The recent media coverage of Ronald Reagan's death, memorial services and ongoing public tributes were fascinating. Especially, the stories that highlighted Reagan's extraordinary communication skills. Even his detractors acknowledged that Reagan was accurately labeled, the "Great Communicator.


The Ritz Rules!

By 800-CEO-READ, published June 24, 2004, at 6:09 PM in News & Opinion

Who consistently delivers great service? That's an easy one. The Ritz Carlton.


Passionate / Schaminate!

By 800-CEO-READ, published June 24, 2004, at 3:08 PM in News & Opinion

Grant Thornton is an accounting firm. A big one. And they're very successful.


Explosive Sales Results!

By 800-CEO-READ, published June 24, 2004, at 1:15 PM in News & Opinion

Stop Whining! Start Selling! delivers real-world solutions to drive monstrous results, like a 25-50% increase or more in revenue and earnings.


Blackman: A Book and a Bonus!

By 800-CEO-READ, published June 24, 2004, at 1:01 PM in News & Opinion

Would you believe, that the most requested or searched names on the web, are Anna Kournikova and Jack Covert? ! Okay, so maybe this is "blog blarney", but Jack sure is one heckuva nice guy!


Welcome Jeff Blackman

By 800-CEO-READ, published June 24, 2004, at 12:47 PM in News & Opinion

Our guest host today is Jeff Blackman. He is an author, a speaker, and a success coach. Jeff will be talking about his new book Stop Whining!


Can't Buy Books?

By 800-CEO-READ, published June 15, 2004, at 9:37 PM in News & Opinion

I realize that linking to this entry might be a little self-serving, but I thought to share it anyway (and I was upfront). Johanna Rothman at Managing Product Development wrote a post titled Convincing Managers To Buy Books. It start with this: Some of my suggestions for people in my classes are simply to buy some good books for some specific information.


The History of Sales

By 800-CEO-READ, published June 14, 2004, at 2:03 PM in News & Opinion

In March, Harvard University Press released a book called Birth of a Salesman. It traces occupation of "salesman" from post-Revolutionary War to cuurent day. There was a review in Tuesday's WSJ (6/8/04, sub.


Selling Means Listening

By 800-CEO-READ, published May 25, 2004, at 3:47 PM in News & Opinion

There is a special report in June issue of Inc. magazine that is devoted to sales. I usually gloss over articles about sales.