Marketing & Sales


Saturday Afternoon Radio

By 800-CEO-READ, published February 6, 2005, at 12:49 AM in News & Opinion

Our recent guest host Michael McLaughlin (Guerrilla Marketing for Consultants) will be on The Advertising Show tomorrow at 2PM EST. If you can't catch the show when it airs, you check out the archives.


What You Can Learn from the Arts

By 800-CEO-READ, published February 4, 2005, at 9:46 PM in News & Opinion

I find that I am starting to be influenced by Evelyn Rodriguez. If you read here stuff regularly, you'll find each post is based on an idea she has been thinking about and all material she has run across in the last couple of weeks that relates to it. This is one of those posts.


Rick Barrera at Radio

By 800-CEO-READ, published January 28, 2005, at 6:50 PM in Jack Covert Selects

One of our Jack Covert Selects author Rick Barrera (Overpromise and Overdeliver) was at Entrepreneur. com Radio today. The broadcast is over, but you can check out the show in the archives after 5pmET today.


Please No More Gladwell

By 800-CEO-READ, published January 27, 2005, at 3:46 PM in News & Opinion

I have a confession to make. I am not a fan of Malcolm Gladwell. I didn't like Tipping Point and don't really like Blink.


Back from Seattle

By 800-CEO-READ, published January 27, 2005, at 4:00 AM in News & Opinion

I am back from the Business Blog Summit and have been busy catching up today. I liked the conference and thought they had some good content. I got a chance to page through a book by Biz Stone called Who Let the Blogs Out?


Standing Out in the Crowd

By 800-CEO-READ, published January 20, 2005, at 10:32 PM in News & Opinion

In side-by-side comparisons, most consultants look pretty much the same. Differentiating yourself from others, even slightly, can mean the difference between feast and famine. Too often, professional service providers attempt to distinguish themselves in ways that have little or no influence on why clients hire consultants.


A Tip of the Hat

By 800-CEO-READ, published January 20, 2005, at 1:36 PM in News & Opinion

Many thanks to Jack Covert and Todd Sattersten for welcoming me into their corner of the blogosphere. My name is Michael McLaughlin, and Im the coauthor (with Jay Conrad Levinson) of Guerrilla Marketing for Consultants. Im also the editor of a blog and two zines, Management Consulting News and The Guerrilla Consultant.


DearReader features Ageless Marketing

By 800-CEO-READ, published January 11, 2005, at 1:45 PM in News & Opinion

This week the DearReader Business Book Club is featuring Ageless Marketing by David Wolfe and Robert Synder. When you sign up for their email newsletter, you get five days of the featured book. It normally covers the introduction and the first chapter or two.


The essence of business

By Jack, published January 10, 2005, at 10:49 PM in News & Opinion

Don Peppers and Martha Rogers wrote one of the best books of the early 90's called The One to One Future. It was THE book that made me look at moving away from "bulk" marketing and create the business we have become. They have written a new book--to be published in March--called Return on Customer.


How to Feed Friends and Influence People

By 800-CEO-READ, published January 10, 2005, at 7:21 PM in News & Opinion

The first book is catch my attention this year is How to Feed Friends and Influence People. The book is written by Milton Parker, the owner of the Carnegie Deli, and Allyn Freeman. First, I thought the title was pretty clever.


BOOK REVIEW: The origin of brands

By 800-CEO-READ, published December 13, 2004, at 12:26 AM in News & Opinion

Title: The origin of brands Author: Al & Laura Ries Tag-line: Discover the natural laws of product innovation and business survival Pages: 295 Dog-ear score: 23:295 = 7. 7% Reviewer: Rich. .


Quote - Marketing

By 800-CEO-READ, published December 9, 2004, at 3:49 PM in News & Opinion

Above all, we wish to avoid having a dissatisifed customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism or service. Sel practical, tested merchandise at reasonable profit, treat your customers, like human beings--and they will always come back.