Marketing & Sales


Please No More Gladwell

By 800-CEO-READ, published January 27, 2005, at 3:46 PM in News & Opinion

I have a confession to make. I am not a fan of Malcolm Gladwell. I didn't like Tipping Point and don't really like Blink.


Back from Seattle

By 800-CEO-READ, published January 27, 2005, at 4:00 AM in News & Opinion

I am back from the Business Blog Summit and have been busy catching up today. I liked the conference and thought they had some good content. I got a chance to page through a book by Biz Stone called Who Let the Blogs Out?


Standing Out in the Crowd

By 800-CEO-READ, published January 20, 2005, at 10:32 PM in News & Opinion

In side-by-side comparisons, most consultants look pretty much the same. Differentiating yourself from others, even slightly, can mean the difference between feast and famine. Too often, professional service providers attempt to distinguish themselves in ways that have little or no influence on why clients hire consultants.


A Tip of the Hat

By 800-CEO-READ, published January 20, 2005, at 1:36 PM in News & Opinion

Many thanks to Jack Covert and Todd Sattersten for welcoming me into their corner of the blogosphere. My name is Michael McLaughlin, and Im the coauthor (with Jay Conrad Levinson) of Guerrilla Marketing for Consultants. Im also the editor of a blog and two zines, Management Consulting News and The Guerrilla Consultant.


DearReader features Ageless Marketing

By 800-CEO-READ, published January 11, 2005, at 1:45 PM in News & Opinion

This week the DearReader Business Book Club is featuring Ageless Marketing by David Wolfe and Robert Synder. When you sign up for their email newsletter, you get five days of the featured book. It normally covers the introduction and the first chapter or two.


The essence of business

By Jack, published January 10, 2005, at 10:49 PM in News & Opinion

Don Peppers and Martha Rogers wrote one of the best books of the early 90's called The One to One Future. It was THE book that made me look at moving away from "bulk" marketing and create the business we have become. They have written a new book--to be published in March--called Return on Customer.


How to Feed Friends and Influence People

By 800-CEO-READ, published January 10, 2005, at 7:21 PM in News & Opinion

The first book is catch my attention this year is How to Feed Friends and Influence People. The book is written by Milton Parker, the owner of the Carnegie Deli, and Allyn Freeman. First, I thought the title was pretty clever.


BOOK REVIEW: The origin of brands

By 800-CEO-READ, published December 13, 2004, at 12:26 AM in News & Opinion

Title: The origin of brands Author: Al & Laura Ries Tag-line: Discover the natural laws of product innovation and business survival Pages: 295 Dog-ear score: 23:295 = 7. 7% Reviewer: Rich. .


Quote - Marketing

By 800-CEO-READ, published December 9, 2004, at 3:49 PM in News & Opinion

Above all, we wish to avoid having a dissatisifed customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism or service. Sel practical, tested merchandise at reasonable profit, treat your customers, like human beings--and they will always come back.


Worthwhile Business Books

By 800-CEO-READ, published December 7, 2004, at 3:04 PM in News & Opinion

I picked up a copy of the new Worthwhile magazine. Multiple bloggers (Curt and Halley) associated with the magazine report that sales are very good on the permiere issue . My personal effort to get a copy required calls to three bookstores in the Milwaukee area.


Make it two books on blogging

By 800-CEO-READ, published December 5, 2004, at 4:05 AM in News & Opinion

I would be remiss if I didn't mention that Jeremy Wright also has a blogging book project in the works. He responds to Scoble's announcement here.


The Next Battle in Marketing Thought

By 800-CEO-READ, published December 2, 2004, at 1:50 PM in News & Opinion

The discussion (and I use that term loosely) of Lovemarks continues. Hugh at Gaping Void has a post on the Cluetrain folks chiming in. Johnnie Moore also has a post with additional links.