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Marketing & Sales


Itsnotwhatyousay

It’s Not What You Say: How You Sell Your Message When It Matters Most

By Dylan Schleicher, published December 23, 2015, at 12:00 PM in Jack Covert Selects

Pitch coach Michael Parker teaches how to sell our message, and ourselves, most effectively.

Drivendelight

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

By Dylan Schleicher, published December 10, 2015, at 12:30 PM in Jack Covert Selects

Joseph Michelli explores how Mercedes-Benz went from being a company that delivered great cars to people to one that delivers great customer experiences, as well.

8cr awards seal 2015 outlines

The 2015 800-CEO-READ Business Book Awards Shortlist

By Ryan Schleicher, published December 8, 2015, at 8:58 AM in News & Opinion

In which we announce our eight category winners, which become the finalists for our book of the year.

We commerce

We-Commerce : How to Create, Collaborate, and Succeed in the Sharing Economy

By Dylan Schleicher, published December 3, 2015, at 12:15 PM in Jack Covert Selects

Billee Howard dispels some of the doom and gloom of recent books on technology and its effects we've covered here lately.

8cr awards seal 2015 outlines

Inside the Longlist: Marketing

By Blyth Meier, published November 17, 2015, at 1:20 PM in News & Opinion

Our Marketing Director Blyth takes a look at the Marketing category of The 2015 800-CEO-READ Business Book Awards longlist.

Itbtypewriter

The 2015 800-CEO-READ Business Book Awards Longlist

By Ryan Schleicher, published November 3, 2015, at 8:00 AM in News & Opinion

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist.

Smarterscreen

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

By Dylan Schleicher, published October 27, 2015, at 9:30 AM in Excerpts

Behavioral economist Shlomo Benartzi tackles how we interact with the proliferation of the internet and screens in our everyday lives, and how they can be designed in a way that encourages us to make better decisions on them.

Littlerice

Little Rice: Smartphones, Xiaomi, and the Chinese Dream

By Dylan Schleicher, published October 15, 2015, at 12:45 PM in Jack Covert Selects

Clay Shirky dissects the state of globalization and its future by looking at the relationship of people to our smartphones, and the relationship of smartphones to the People's Republic of China.

8cr id stacked rectangle rev

A Q&A with Brian Solis

By Dylan Schleicher, published October 7, 2015, at 1:00 PM in Interviews

Brian Solis talks to us about experience architecture, how to implement it throughout a company, and get it right throughout the customer's journey with your company.

Challengercustomer

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Dylan Schleicher, published September 30, 2015, at 10:00 AM in New Releases

The authors of The Challenger Sale (#1 bestselling sales book of the past decade and a 2011 WSJ bestseller) reveal a bold new approach to selling in the age of consensus

Greengiants

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

By Dylan Schleicher, published August 21, 2015, at 10:30 AM in New Releases

E. Freya Williams demonstrates how sustainability and profitability can go hand-in-hand by profiling nine powerhouse companies that do it right.

Shareology

Shareology: How Sharing Is Powering the Human Economy

By Dylan Schleicher, published July 30, 2015, at 12:00 PM in Jack Covert Selects

Bryan Kramer tells us that, in an increasingly digital world, the economy will become more human and be powered by a fundamental human behavior: sharing.