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Marketing & Sales


100bestbusinessbooks jkf

SALES AND MARKETING

By 800-CEO-READ, published April 1, 2016, at 3:37 PM in The 100 Best Business Books of All Time

Approaches and pitfalls in the ongoing process of creating customers.

100bestbusinessbooks jkf

TAKEAWAYS

By 800-CEO-READ, published April 1, 2016, at 1:40 PM in The 100 Best Business Books of All Time

What everyone is looking for.

Masteringnewmedia

Mastering the New Media Landscape

By Dylan Schleicher, published March 30, 2016, at 12:00 PM in Excerpts

Barbara Cave Henricks and Rusty Shelton teach us some ways to futureproof our media presence.

Masteringnewmedia

Mastering the New Media Landscape: Embrace the Micromedia Mindset

By Dylan Schleicher, published March 22, 2016, at 10:00 AM in New Releases

Veteran public relations and marketing professionals Barbara Cave Henricks and Rusty Shelton provide the roadmap to getting attention in this evolved media landscape.

Undernewmanagement

Under New Management: How Leading Organizations Are Upending Business as Usual

By Dylan Schleicher, published March 17, 2016, at 2:00 PM in Editor's Choice

David Burkus provides us with a great list of seemingly heretical ideas to make out businesses more efficient.

Throwingrocks

Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

By Dylan Schleicher, published March 3, 2016, at 2:00 PM in Editor's Choice

Douglas Rushkoff, in his usual expansive and incredibly erudite manner, dissects the digital economy and points a more considered way forward.

Itsnotwhatyousay

It’s Not What You Say: How You Sell Your Message When It Matters Most

By Dylan Schleicher, published December 23, 2015, at 12:00 PM in Jack Covert Selects

Pitch coach Michael Parker teaches how to sell our message, and ourselves, most effectively.

Drivendelight

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

By Dylan Schleicher, published December 10, 2015, at 12:30 PM in Jack Covert Selects

Joseph Michelli explores how Mercedes-Benz went from being a company that delivered great cars to people to one that delivers great customer experiences, as well.

8cr awards seal 2015 outlines

The 2015 800-CEO-READ Business Book Awards Shortlist

By Ryan Schleicher, published December 8, 2015, at 8:58 AM in News & Opinion

In which we announce our eight category winners, which become the finalists for our book of the year.

We commerce

We-Commerce : How to Create, Collaborate, and Succeed in the Sharing Economy

By Dylan Schleicher, published December 3, 2015, at 12:15 PM in Jack Covert Selects

Billee Howard dispels some of the doom and gloom of recent books on technology and its effects we've covered here lately.

8cr awards seal 2015 outlines

Inside the Longlist: Marketing

By Blyth Meier, published November 17, 2015, at 1:20 PM in News & Opinion

Our Marketing Director Blyth takes a look at the Marketing category of The 2015 800-CEO-READ Business Book Awards longlist.

Itbtypewriter

The 2015 800-CEO-READ Business Book Awards Longlist

By Ryan Schleicher, published November 3, 2015, at 8:00 AM in News & Opinion

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist.