June 27, 2013

Interviews: Thinker in Residence: Jay Baer on Business & Books

By: Sally Haldorson @ 10:42 PM – Filed under: Marketing & Sales

For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books.

∗ What is the one unanswered question about business you are most interested in answering? In Youtility, I hope to answer the question of "how can I fundamentally change our approach to marketing so that it's something customers actually want?" Down the road, I'd like to explore the notion of individual Youtility and answer this question: "Are our employees and customers more important to the marketing success of the company than the company itself?" I think the answer is yes. I want to prove it some day (and I touch on it a bit in this book). ∗ What business book has influenced your work the most? Certainly, I'm a big fan of Content Rules by Ann Handley and CC Chapman, and Youtility takes some of their groundwork and builds a strategic scaffolding around it. I also really love Different by Youngme Moon. ∗ What is the business book you wish you had written and why? What a terrific question! I'll say, How to Make Friends and Influence People because the lessons there are just as applicable today (maybe more so), despite the myriad changes and shifts in technology and how we communicate. Quite an achievement! ∗ What business book are you reading right now? Your Network is Your Net Worth by Porter Gale, and CTRL ALT DELETE by Mitch Joel.
→ → Revisit this introduction to Jay Baer and our take on his new book, Youtility.

→ → Read our Q&A with Jay Baer about Youtility.


About Sally Haldorson

Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.