June 6, 2008
Jack Covert Selects: Nudge
At any rate, the book is well worth a careful read. At one level its principal thesis is obvious (except, as the authors point out, for economists who are obsessed with the mythical "rational man," of which there is none on earth), but the power of the ceaseless examples is likely, I think and hope, to grab your attention.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.