October 7, 2009
Jack Covert Selects: Show Chaos Who's Boss
As Jack mentioned in his review, one of the first things you notice about the book is the design and layout. Indeed, it is different than most books. On one hand, I thought, "whoah, this is a business book?" but on the other, I felt myself starting to read it like a web site - scanning the headlines and grabbing bits of info and looking at pictures and humorous commentary. It's an interesting experience to have with a book, and thus a huge testimony to the message the author preaches: In times of chaos, do something remarkable. In this case, if digital is attracting eyes, make something that appeals to that audience without doing the same old thing. It works.
Recognizing this situation, I dug deeper into Gutsche's ideas, to see how the rest stood up, and like the book itself, the ideas not only ring true, they are shown in practice with successful results. From Apple to Sun, Gutsche points out how companies have begun and flourished in times of chaos. How did they pull this off? I've given some hints at that in my description so far, but check out the book. Trust me, you'll have an amazing time with this one, and learn some things to make a difference in your world despite all sorts of adversity.
Here's a TV clip of Gutsche talking more about the book and the ideas within:
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.