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January 8, 2009

Jack Covert Selects: The Rainmaker's Credo from How to Become a Rainmaker

By: Dylan Schleicher @ 2:05 PM – Filed under: Big Ideas & New Perspectives

In July of 2000, I wrote my first Jack Covert Selects on the book How to Become a Rainmaker. This is a book that has stayed with me over the years and is included in The 100 Best Business Books of All Time. In the book Jeffrey Fox lists the Rainmaker's Credo.
Cherish customers at all times Treat customers as you would your best friend Listen to customers and decipher their needs Make (or give) customers what they need Price your product to its dollarized value Show customers the dollarized value of what they will get Teach customers to want what they need Make your product the way customers want it Get your product to your customers when they want it Give your customers a little extra, more than they expect Remind customers of the dollarized value they received Thank each customers sincerely and often Help customers pay you, so they won't be embarrased and go elsewhere Ask to do it again.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.