September 4, 2009

New Releases: Twitterville Book Launch and Podcast

By: Dylan Schleicher @ 1:15 PM – Filed under: Marketing & Sales

Today I had a nice conversation with Shel Israel about his new book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, which also, coincidentally was released today via Portfolio. In both our conversation and the book, Shel talks about how companies are becoming involved in Twitter to do better business.
He tells stories about companies like Dell, who are getting a better grasp on those dissatisfied with service they've received - and it's better than customer service, where a center waits for a call, and then attempts to deal with it as quickly as possible. Twitter, on the other hand, opens up a conversation that takes place in public, clearing not only the problem at hand, but building credibility and trust at large.
Check out the podcast here, and pick up a box of the book here, and get your team informed about and involved in something that can truly change your business.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.