October 3, 2013
News & Opinion: A KnowledgeBlocks Giveaway! The Passion Conversation
Why do you need this book? (You really do.) Read on!
The Passion Conversation is a difficult book to get through: not because it is either a challenging or disappointing read, but because it is so inspiring that it's hard not to put the book down every 3rd page and make a note about something you'd like to change about your own company's marketing pitch. It's that effective.
Here's the premise: People only talk about things they feel feel strongly about. They talk about the negative, or the positive, but never do they spread the word about things they don't care about. So, how do you get people talking, talking about the good things? Passion.
Products alone will neither spark nor sustain conversations. Nor will programs, campaigns, services, and so on. It has always taken and will always take people.
The Brains on Fire folks have always been about getting people to talk. Their first book was about starting movements that help propel your company's story and services forward with word of mouth. This book extends that message but digs deeper to explore the emotions that get people talking.
Hop on over to KnowledgeBlocks to read the rest of this review and to sign up to win! (Your email and shipping address is required for entry.)
About Sally Haldorson
Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.