June 12, 2008
News & Opinion: A Word From Northriding, South Africa
Missing Link is a specialist presentation firm, and we're angry. Seriously angry! We're angry at the forced boredom presenters are submitting their audiences to; especially as the alternative is actually easier, and takes less effort.
We've made it our mission to end this trend by working with our clients to first ensure that they know what they want to say, and then to ensure that they damn well say it (damn well!)
Richard helps keep his company fresh and focused on the basics by periodically reading Your Business Brickyard, which he has been kind enough to review for us.
Book review: Your Business Brickyard
Author: Howard Mann
Tagline: Getting back to basics to make your company more fun to run.
Dog ear score: 17:64 (23%)
So I just finished reading this book for the second time. I started it and finished it on a two hour flight to Cape Town (still having time to read the paper, eat terrible airline food, and generally rock the party).
This is a good business book. It's the business book that the other business books wish they were. It's the business books that gets all the hot girls at the business book parties. It's well thought out, well written, and just about every page had a nugget of info that I scribbled down. Best of all, it's short--there's hardly a wasted word in the 64 pages.
The basic premise is that we can make running our businesses fun again if we simply go back to the basics--and that's why it works so well. It's the diary of things that made a lot of sense back then that we've sadly grown out of. When you read it, you kick yourself, and if you're anything like me, you change back.
That's why it's so handy that this is a one hour read, you'll want to read it again in a year, and the "practice drills" the author provides will keep your grey matter busy long after you put the book down.
Here's one of my favorite pull-quotes:
The ideas behind your purpose transcend your company. The truths of your idea exist whether or not a company is there to put them into practice. The ideas are universal.
Think about that for a second.
This is primarily a book for business owners of any size (your business, not your waist), however I believe senior management will get a lot out of it too.
Final word: Relevant...!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.