January 23, 2007

News & Opinion: Beauty and The Geek talks with Freak(onomics)

By: Dylan Schleicher @ 8:44 PM – Filed under: Management & Workplace Culture

One of the keys to the success of Freakonomics is the widespread media coverage the book has gotten. Good Morning America did a series of interviews with the authors. The authors were featured on 20/20.

I am not sure where this PR hit ranks in the hierarchy of the press they have gotten. Co-author Stephen Dubner was featured on CW's Beauty and the Geek this season. The beauties were asked to prepare for an interview with a famous author and given a copy of the book. You can watch the results below:

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.