December 2, 2009
News & Opinion: Bill George
Long-term leaders recognize that they cannot rely upon cost-cutting, acquisitions, and other short-term moves to create sustainable value. By focusing clearly on long-term missions, values, and strategies, they earn and keep the trust of their customers, employees, and the society they serve.
It is a message he lays out in some depth in his ChangeThis manifesto, Moving Beyond Short-termism, and that he hammers home by focusing on innovation and job creation in his recent article for The New York Times. He knows that until jobs start returning, the recession is not really over—not, at least, for the millions of families who are still struggling, wondering where their next paycheck is coming from. He puts it succinctly in the article:
President Obama’s decision to hold a summit meeting on jobs this month acknowledges the reality that people on Main Street have known all year. Jobs are not a lagging indicator as economists have told us. They are the indicator.
We are very pleased to see major media outlets give Mr. George a platform for his message, and hope that people pay attention. In the face of the multiple crises we face right now, it is an important message not only for businesses, but for society as a whole.
The direct links to the articles referenced above can be found here: BusinessWeek | New York Times
To learn more, head on over to billgeorge.org.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.