July 30, 2008

News & Opinion: Books and bikes - one bookstore makes a difference

By: Dylan Schleicher @ 1:47 PM – Filed under: Marketing & Sales

To go along with Kate's post on biking to work, check out what one book store is doing to reduce its ecological footprint: From Shelf Awareness, the book world's daily e-newsletter:

Cool Idea of the Day: The Bicycle as Bookstore Sideline
Monkey See, Monkey Read, Northfield, Minn., which opened two years ago (Shelf Awareness, February 22, 2007), is now selling the Kona Africabike 2.0 in the store and online. In his blog, owner Jerry Bilek explains why he's stocking the $299 bike that he calls a "utilitarian riding machine. . . Single speed, coaster brake, chain guard, fenders, basket on the front, rack on the back, thornproof tubes, rear wheel lock."
He wrote: "I know, why would a bookstore sell bikes? It goes like this. Books and bikes are two things I enjoy the most. Okay, add beer to the list, but I don't have a liquor license. And ice cream, but no freezer. So I settled on bikes. Not just any bikes, one bike. The Kona Africabike."
Bilek added that a T-shirt phrase he summed up his views on the matter. It read: "Gas sucks ride a bike."
For every two bikes that Monkey See, Monkey Read sells, manufacturer Kona will donate one to a home health worker in Africa as part of the BikeTown Africa program.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.