September 14, 2007
News & Opinion: Bzzz...
When the new VW Passats were unveiled, BzzAgent worked with VW dealers to arrange a 48-hour test drive for a handful of agents. Of the original 6302 agents invited to participate, 1167 scheduled test drives and 1071 completed a test drive. In the end, 375 Passats were sold/leased.What I always find interesting is how other ideas (often found in books) are implemented in strategies. For example, BzzAgent uses Reichheld's NPS. And for phone polling they work with Jonathan and Edward's company. Oh, and if you're looking for WOM books, see BzzAgent's Resources.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.