July 9, 2008
News & Opinion: GLOBALITY Blog #2: The New Competitors Come from Everywhere
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The New Competitors Come from Everywhere
In the era of globality, where will your competitors come from? Short answer: Everywhere.
At The Boston Consulting Group, we've done extensive research on a group of companies that we call the "global challengers." These are very successful companies that come from 14 rapidly developing economies: Argentina, Brazil, Chile, China, Egypt, Hungary, India, Indonesia, Malaysia, Mexico, Poland, Russia, Thailand, and Turkey.
They operate in virtually every industry: industrial goods, durable goods, resources, food and beverage, cosmetics, technology equipment, pharmaceuticals, mobile communication services, shipping, and infrastructure.
The big multinational companies, the "incumbents" as we call them, have been taken by surprise by these challengers, precisely because they seemed to pop up from unexpected places or enter industries where no challengers had been before.
Who guessed that the world's top maker of children's strollers, Goodbaby, would come from China? Or that the leading maker of regional jets of 120 seats or less, Embraer, would be Brazilian? Or that the leading supplier of natural gas, Gazprom, would be based in Russia?
And the speed! The challengers move faster than incumbents. They grow faster. Create more products faster. Complete acquisitions faster. And enter new markets faster.
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Tomorrow, join us for the final day of blog hosting by the GLOBALITY author Jim Hemerling.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.