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January 2, 2008

News & Opinion: Innovation through new eyes.

By: 800-CEO-READ @ 10:47 PM – Filed under: Innovation & Creativity

Over at the NYTimes, you'll find one of the most viewed articles this week is on innovation. It features Chip and Dan of Made to Stick and Cynthia Barton Rabe of The Innovation Killer.
In her 2006 book, "Innovation Killer: How What We Know Limits What We Can Imagine -- and What Smart Companies Are Doing About It," Cynthia Barton Rabe proposes bringing in outsiders whom she calls zero-gravity thinkers to keep creativity and innovation on track.
When experts have to slow down and go back to basics to bring an outsider up to speed, she says, "it forces them to look at their world differently and, as a result, they come up with new solutions to old problems."


A link to the article.