March 11, 2009
News & Opinion: John Cleese
Throughout my lengthy and illustrious career, from the beginning of Monty Python to the collapse of the communist system, I have learned the importance and value of surprise. I once went to bed with the Duke of Kent. There! You see what I mean? You were surprised by learning that I screwed his Grace, and so I got your attention. (I no doubt got the Duke of Kent's attention even more.) Another example: Booo!! See? It's an old trick but it works, especially in the world of marketing. Where nobody--nobody--has the slightest idea what they're talking about. (Incidentally, they have absolutely no idea that they have no idea what they're talking about. This is what makes them sound so convincing.) My arm fell off!!!! Gotcha again! To sum up, I think I can safely say that in examining the modern-day chronicles of surprise, there is perhaps no surprise greater than the fact that I actually agreed to provide a foreword to this book. And with it, I have now officially paid off that lingering poker debt, and wish you an enjoyable read. Andy Nulman is not the slightest bit tall, but he makes me laugh. I like him. It will surprise me if you don't. So buy this book. Or you will die.I wish he had written the foreword to our book. Maybe next time.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.