April 5, 2012
News & Opinion: Jugaad Innovation
Navi Radjou, Jaideep Parabhu and Simone Ahuja encourage companies to discover new innovation practices by looking East, in their book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. The book is filled with case studies about companies like 3M, Apple, Facebook, GE, Google, IBM, and PepsiCo who looked to countries like India, China, and even Africa to learn new, bottom-up approaches to business and innovation.
The six underlying principles of the book are:
- Seek opportunity in adversity
- Do more with less
- Think and act flexibly
- Keep it simple
- Include the margin
- Follow your heart
Although it all sounds rather easy, the book will show how these principles in action transformed the organizations, which is not such an easy thing to accomplish. And through the case studies presented, such as an Indian villager that developed a refrigerator made entirely of clay, it becomes clear that costs and materials can be re-examined in many cases. In essence, this is an interesting book for leaders that want to think differently about how they approach business, and not spend unnecessary money and energy to do so.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.