April 21, 2007
These tough critics are the "trauma surgeons of public relations," as Dezenhall puts it--the people whom companies call in when lawsuits, recalls, boycotts, federal investigations or just plain bad luck hits.
All these books assert "truths" about different aspects of business...Few of these books, though, are truly great. They often contradict one another or, worse, themselves.
The Last Tycoons does benefit from well-drawn profiles of many of Lazard's leading characters, particularly Michel David-Weill, the clever, imperious French billionaire whose family controlled the firm for four generations and who presided over it himself