June 3, 2008

News & Opinion: New Excerpt - The Granularity of Growth

By: Dylan Schleicher @ 6:11 PM – Filed under: Management & Workplace Culture

We have posted Chapter 1 of The Granularity of Growth on the excerpts blog. Written by two partners from McKinsey along with the coauthor of The Alchemy of Growth, the book looks at business growth in a "fine-grained" way, zooming in on its different "granularity levels"--from the overall world economy, down through industries and sub-industries, all the way to the individual.

Here's an excerpt of the excerpt:
A company formulating its growth strategy needs to develop insights into trends, future growth rates, and market structures at much greater depth than the aggregate industry level. Insights into sub-industries, segments, categories, and micro-markets are the building blocks of portfolio choices. They are indispensable for companies seeking to make the right decisions about where to compete. All of which poses a practical question: when you make these decisions, what level should you be looking at to get the insights you need? How deep should you go? We'll now introduce a framework to help you find the answer.
And, a direct link to the excerpt:

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.