August 27, 2008
News & Opinion: New Excerpts from Brand Digital and What's Stopping You?
The other excerpt is from Allen Adamson's BrandDigital: Simple Ways Top Brand Succeed in the Digital World, and provides the "four criteria by which a good brand driver can be judged." You may recognize Allen as the author of the popular BrandSimple: How the Best Brands Keep It Simple and Succeed.
The direct links are below:
What's Stopping You
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.