August 27, 2008

News & Opinion: New Excerpts from Brand Digital and What's Stopping You?

By: 800-CEO-READ @ 4:58 PM – Filed under: Management & Workplace Culture

There are two new excerpts up on that blog devoted to them. The first is from What's Stopping You: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by Duane Ireland and Bruce R. Barringer, and shares three insights into why starting a business is not as expensive as you think.

The other excerpt is from Allen Adamson's BrandDigital: Simple Ways Top Brand Succeed in the Digital World, and provides the "four criteria by which a good brand driver can be judged." You may recognize Allen as the author of the popular BrandSimple: How the Best Brands Keep It Simple and Succeed. The direct links are below: What's Stopping You BrandDigital