July 31, 2008

News & Opinion: New Release, New Excerpt - Mind Capture

By: Dylan Schleicher @ 8:53 PM – Filed under: Management & Workplace Culture

We've posted a new excerpt, this one from Tony Rubleski's second "Mind Capture" book. The book has received praise and endorsements from a long list of authors and marketing professionals, and sales guru Jeffrey Gitomer thought highly enough of it that he provided the introduction in the book. He writes:
Everyone is seeking to get their message read--and everyone is wrong.
Getting your message read without anyone taking action is an empty process,
and an expensive proposition. The key to attraction and capture is not
just reading, it's reading, remembering, impacting, and being compelled to
take action. That's what this book is about, and that's what Tony Rubleski
is about.

If you'd like to learn more about the book, who's talking about it, and the numerous bonus and giveaways Tony's offering, visit the book website.
If you'd like to read the excerpt, here is the direct link:

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.