February 13, 2007
News & Opinion: Six new pieces
The latest ChangeThis manifestos are up. You'll find:
- One on ideas that stick by the Heath brothers who brought you Made to Stick.
- Another on corporate strategy by Christina Arena who you may know from The High-Purpose Company
- Learn to make it real and know your customers with Julien Smith and when you're done, you can stop by and say hello to him over here.
- Click here to check out Bob Prosen's thoughts on making people accountable
- Navigate competitive advantage with Mitchell Gooze
- Discover why having a specific path is not always necessary; purposeful drift can be quite successful.