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August 5, 2008

News & Opinion: Sway: The Irresistable Pull of Irrational Behavior

By: Dylan Schleicher @ 7:43 PM – Filed under: Management & Workplace Culture

The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true. A few weeks back, the NYTimes interviewed the Ori and Rom. Their talk is geared around job interviews, first impressions, and "overcoming sway" professionally. To give you a bit of biographical information, Ori's background is in business; you might recognize his name from a previous book and manifesto he co-authored. Rom's background is in psychology. For more on their book, check out their blog. If you're interested in the subject of human rationality (or rather, irrationality), there have been a few titles out in the same vein -- Dan Ariely's Predictably Irrational and Thaler and Sunstein's Nudge.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.