August 5, 2008
News & Opinion: Sway: The Irresistable Pull of Irrational Behavior
The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true. A few weeks back, the NYTimes interviewed the Ori and Rom. Their talk is geared around job interviews, first impressions, and "overcoming sway" professionally. To give you a bit of biographical information, Ori's background is in business; you might recognize his name from a previous book and manifesto he co-authored. Rom's background is in psychology. For more on their book, check out their blog. If you're interested in the subject of human rationality (or rather, irrationality), there have been a few titles out in the same vein -- Dan Ariely's Predictably Irrational and Thaler and Sunstein's Nudge.