March 23, 2009

News & Opinion: SXSW Interview with Charlene Li

By: Dylan Schleicher @ 7:20 PM – Filed under: Management & Workplace Culture

I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media.
This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.