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March 23, 2009

News & Opinion: SXSW Interview with Charlene Li

By: 800-CEO-READ @ 7:20 PM – Filed under: Management & Workplace Culture

I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media.
This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.
[podcast]https://800ceoread.com/blog/audio/Charlene_Li_SXSWi.mp3[/podcast]