April 6, 2009
News & Opinion: Taming The Search and Switch Customer Interview with Jill Griffin
In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World.
Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior. She also has some interesting things to say about the intersection of perception makers and perception takers in the online world.