December 17, 2012
News & Opinion: The 800-CEO-READ Business Book Awards, Personal Development
Our founder and president, Jack Covert, recently told Andrew Hill of The Financial Times that business books, “in their core and their soul, are self-help books, where people go to make their company better, to make their job better.” And while that may be true of business books in general, there are many that are very specifically directed at Personal Development. This year, the best of those was Cal Newport's So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love from Business Plus.
“The passion hypothesis is not just wrong, it’s also dangerous. Telling someone to ‘follow their passion’ is not just an act of innocent optimism, but potentially the foundation for a career riddled with confusion and angst.”
So Good They Can’t Ignore You, page 24
To see the runners-up, check out our Innovation & Creativity shortlist.