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April 1, 2008

News & Opinion: Where's Your Wow?

By: Dylan Schleicher @ 1:50 PM – Filed under: Marketing & Sales

There's a book coming out sometime in the next few weeks called Where's Your Wow?: 16 Ways to Make Your Competitors Wish They Were You! The authors, Robyn Spizman and Rick Frishman, talk about Wow people: "Everyone wants to be around them. They attract customers, supporters, readers, and purchasers, and they can help spread the word. They knock us off our feet with their energy and charisma, their confidence, or their style." They go on to say that "What Wow-achievers and companies with a Wow have is a personal brand--an identity that others recognize. [...] Remember: Ordinary is not extraordinary. The difference is extra." Companies and brands can be Wows, too.
Where's Your Wow? is presented in three parts: What Makes You Special?; Outstanding, Outrageous, and Out of the Box; and Wire Yourself for Success. Each chapter details one of the 16 laws of wowing customers; you'll learn how to develop your brand into a Wow, get it out there, and keep the momentum going by analyzing your results and sharpening your brand's edge. Spizman and Frishman share personal experiences and illustrative stories to support their theory that "Wow is within all of us...it's a matter of finding the qualities inside you that match a need in the marketplace and developing that match by following the elements of a sound business plan."
Where's Your Wow? is one of those inspirational books you can pick up and use to recharge your brainstorming or creativity engine. More story-driven than how-to, it will get you thinking about your own branding or marketing campaign and the state of its Wow factor.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.