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March 29, 2007

News & Opinion: You're Already a Citizen Marketer

By: Dylan Schleicher @ 1:30 PM – Filed under: Marketing & Sales, The Company

CitizenMarketers-blog.jpgThe second event in our LeaveSmarter Series took place last Thursday afternoon. We're crazy busy around here (just ask inBubbleGuy) so we haven't had a chance to blog about it, but we'd be remiss not to mention how enjoyable Ben McConnell's presentation was. He even took a few technical glitches in stride, showing off his shiny red sneakers to keep the momentum going.

One of the strongest messages I took away from the event is just how powerful social media are. Ben showed us some pretty cool (and, in a few instances, kind of scary) examples of the videos, blogs, and other online content that citizen marketers are creating. I particularly liked the fan version of Shakira's "Hips Don't Lie" music video.
CitizenMarketers2-blog.jpgUsing our nametags as a talking point, we shared with each other the products and services we're citizen marketers for. For instance, I wrote down Sala da Pranzo, a great little Italian restaurant on Milwaukee's East Side. inBubbleGuy promoted the bacon-wrapped water chestnuts we provided --one of the driving attractions to the series. Todd talked about More Space.
The name tag idea was Ben and Jackie's, and I highly recommend it as a way to get people mingling at your next event. Speaking of the next event, we would love to see you at our final LeaveSmarter event on May 16. Nikos has a powerful message that we're sure will bring this season to an inspiring end.
We'll have some photos from the event up on our Flickr site very soon.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.