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By Leslie Zane
"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audience on an instinctive level. To do this, you need to understand the neuroscience of consumer choice and employ techniques that work with a person's brain, not against it. The more positive impressions we have with a particular brand, the more neural connections are formed. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job hunter, mastering the power of instinct will help you supercharge growth and become the best, most immediate choice for your audience"--
By Javier Arroyo, Antonio Irpino, Rosanna Verde
This book provides a complete account of histogram-valued data analysis whilst using the popular statistical software R. Written by leading experts in the field, the author discuss the reasons for working with histogram data, descriptive statistics, visualisation, distances and univariate statistics for histogram-valued data, and a number of more sophisticated methods including regression, clustering and time series analysis through real-world case studies.
By Nate Silver
NAMED A MOST-ANTICIPATED BOOK OF 2024 BY FT, The Guardian, and The Sunday Times From the New York Times bestselling author of The Signal and the Noise , the definitive guide to our era of risk--and the players raising the stakes In the bestselling The Signal and the Noise , Nate Silver showed how forecasting would define the age of Big Data.
By Ashis SenGupta, Kunio Shimizu
This book provides a comprehensive and rigorous treatment of real-life scientific problems which encounter non-linear data. The authors first present methods for developing distributions on a circle. Then, they proceed to show how such methods are generalized for other manifolds. They also consider new methods peculiar to certain other manifolds, like disc and hyperdisc.
By Ala Stanford
The founder of the Black Doctors Consortium highlights the devastating racial injustices in our healthcare system in this inspirational memoir and empowering call to action. Dr. Ala Stanford knew she wanted to be a doctor by the time she was eight years old. But role models were few and far between in her working-class North Philly neighborhood.
By Jane Durst-Pulkys
"The simple recipes in The Metabolic Balance Kitchen are specifically designed to target visceral fat, increase metabolism, and lower insulin in the body, and these recipes are easy to customize for your needs"--
By Maria Misra
By Renee DiResta
An "essential and riveting" (Jonathan Haidt) analysis of the radical shift in the dynamics of power and influence, revealing how the machinery that powered the Big Lie works to create bespoke realities revolutionizing politics, culture, and society. Renée DiResta's powerful, original investigation into the way power and influence have been profoundly transformed reveals how a virtual rumor mill of niche propagandists increasingly shapes public opinion.
By Glory Edim
An inspiring memoir of family, community, and resilience, and an ode to the power of books to help us understand ourselves, from the renowned founder of Well-Read Black Girl "She is a friend of my mind. She gather me, man. The pieces I am, she gather them and give them back to me in all the right order.
By Random House
An upcoming book to be published by Penguin Random House.
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